Affected by the COVID-19 epidemic, the demand and performance of luxury goods have increased significantly in the past few years. Major international brands have taken a fancy to the business opportunities in the Taiwan market and have continued to plan to open stores in Taiwan. New brands continue to enter Taiwan. Huachen Security, which was invested by Yunchen (2390) and has been established for 26 years, currently has a market share of 60% in the European and American boutique industry. It serves more than 30 European and American brand customers in Taiwan, and its annual performance growth rate exceeds 30%. During the epidemic, It has become one of the company’s largest customer types, and after the epidemic eased, it continued to receive many large orders from new brand customers.

Huachen Security stated that the company’s unique advantage is that it can adopt international brand security systems in line with customers’ global policies, so that the security protection of boutique customers can be in line with global standards without the need to replace the system. This is very convenient and a plus for international boutique businesses. At the same time, Huachen has service bases in North, Central and South China and the ability and flexibility to provide highly customized services, which is also one of the important reasons why Huachen can become a boutique brand partner.

Huachen Security pointed out that luxury goods industry’s safety protection requirements are not limited to system security and monitoring equipment. Many brand counters have high-standard requirements in terms of counter design, product display, people flow lines and in-store decoration; for example, department stores, Huachen has been involved in joint planning and design with the brand from the beginning for pop-up shops, outdoor venues and other different venues. It combines the wooden system with hidden surveillance systems, route planning and security doors to ensure guest privacy under a high level of security protection. And the comfort of visiting stores, and the subsequent system security services can be combined with all-round one-stop services such as company access control, personnel attendance, and logistics support. After accumulating many customer experiences and excellent successful cases, it has gradually formed a good reputation in the luxury goods industry. word of mouth.

Ai Xiangwen, associate director of Huachen Security Exhibition Industry Headquarters, said that international luxury goods customers attach great importance to security protection. Huachen has accumulated long-term cooperation experience and can quickly and flexibly meet the precise needs of international brands; and it applies the latest technology to security. Nowadays, It has begun to provide combined intelligent and data-based support for certain brands, such as using new technologies such as people flow statistics, smart retail analysis, and facial recognition to help brands increase bag delivery rates, deepen customer service quality, and optimize customer relationship management. In the future, we will continue to upgrade our service content and intelligent management model, hoping to provide more customized and professional services to various customers with special needs.